❤️ After 35 years, I am closing my doors and clearing my entire collection.

I opened Alora London in 1991, and thirty-five years later the time has come for a new chapter. So I am holding the biggest closing down sale I have ever held — with up to 70% off absolutely everything.

For three and a half decades I have chosen every piece myself. I have travelled to find the right fabrics, worked with makers I trust, and built each collection with all the care and experience I have.

Every coat, every dress and every accessory was chosen with one thought in mind: that the woman wearing it feels beautiful, confident and entirely herself.

Now it is time to say goodbye — and to pass these pieces on to you at prices I have never been able to offer before.

Stock is limited and each piece is available only while it lasts. Once it is gone, it is gone for good.

With love,
Alora